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Thinking out loud.

Weekly essays on building products that matter. Strategy, process, frameworks, and hard-won lessons.

When your user and your customer are different people
Product StrategyJan 30, 2026

When your user and your customer are different people

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All Product Design & Craft TopicsBuilding & FoundingCommunication & Storytelling FrameworkMarkets & Industry DynamicsProduct Leadership & CareerProduct StrategyProduct Teams & Org DynamicsProductivity & Working MethodsThe Business of ProductsUser & Buyer Psychology
The death of the MVP mindset
Product StrategyDec 6, 2025

The death of the MVP mindset

The Pub that's been open thirty years isn't running ads
Product StrategyApr 7, 2025

The Pub that's been open thirty years isn't running ads

The job description nobody sent you
Product StrategyMar 19, 2025

The job description nobody sent you

Rebuild or retrofit: Two bets, One question nobody is asking
Product StrategyMar 10, 2025

Rebuild or retrofit: Two bets, One question nobody is asking

The pricing meeting you weren't supposed to be in.
Product StrategyFeb 20, 2025

The pricing meeting you weren't supposed to be in.

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Building Is no longer the hard part
Product StrategyFeb 1, 2025

Building Is no longer the hard part

PLG didn't fail you. You adopted someone else's conditions.
Product StrategyJul 13, 2024

PLG didn't fail you. You adopted someone else's conditions.

The Sales Rep Didn't Leave. You Just Stopped Paying Them.
Product StrategyApr 10, 2024

The Sales Rep Didn't Leave. You Just Stopped Paying Them.

Everyone Says Outcomes. Nobody Measures Them.
Product StrategyMar 5, 2024

Everyone Says Outcomes. Nobody Measures Them.

Your AI Feature Has a Problem. Nobody Is Using It.
Product StrategyFeb 15, 2024

Your AI Feature Has a Problem. Nobody Is Using It.

The Budget Didn't Give You Focus. It Was Just Hiding the Absence of It.
Product StrategyJan 5, 2024

The Budget Didn't Give You Focus. It Was Just Hiding the Absence of It.