Thinking out loud.

Weekly essays on building products that matter. Strategy, process, frameworks, and hard-won lessons.

Communication & Storytelling Jul 30, 2025

Clarity debt compounds faster than any other kind

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Communication & Storytelling May 1, 2025

Writing as thinking: The cognitive tool we are outsourcing before we understand it

Communication & Storytelling Apr 6, 2025

The same skill in a different room

Communication & Storytelling Mar 2, 2025

The one page brief changed how I think about trust

Communication & Storytelling Feb 28, 2025

Writing specs for AI Agents

Communication & Storytelling Nov 30, 2024

The Data storytelling gap

Communication & Storytelling Sep 19, 2024

Your written communication is your leadership presence now

Communication & Storytelling Aug 16, 2024

The internal pitch is the most consequential product skill nobody practises deliberately

Communication & Storytelling Jun 22, 2024

The narrative memo Is not a document format. It Is a thinking test.

Communication & Storytelling Feb 20, 2024

Everyone writes better now. That is the problem.