Thinking out loud.

Weekly essays on building products that matter. Strategy, process, frameworks, and hard-won lessons.

The Process Trap
Product Teams & Org DynamicsApr 14, 2026

The Process Trap

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The photography moment
Product Design & Craft TopicsApr 3, 2026

The photography moment

Your job title is a cage
Product Leadership & CareerMar 25, 2026

Your job title is a cage

The expertise trap
Product Design & Craft TopicsMar 6, 2026

The expertise trap

What lunchboxes taught me about product distribution
Markets & Industry DynamicsFeb 28, 2026

What lunchboxes taught me about product distribution

Your onboarding is your product.
Product Design & Craft TopicsFeb 14, 2026

Your onboarding is your product.

When your user and your customer are different people
Product StrategyJan 30, 2026

When your user and your customer are different people

The removal economy
The Business of ProductsJan 3, 2026

The removal economy

Minimum Viable Experience: Why "does it work?" is the wrong question
Product Design & Craft TopicsDec 27, 2025

Minimum Viable Experience: Why "does it work?" is the wrong question

The death of the MVP mindset
Product StrategyDec 6, 2025

The death of the MVP mindset

The middle management crisis nobody's preparing for
Product Teams & Org DynamicsNov 20, 2025

The middle management crisis nobody's preparing for

The org chart is a lie.
Product Teams & Org DynamicsNov 5, 2025

The org chart is a lie.

CAC as the silent killer
The Business of ProductsOct 31, 2025

CAC as the silent killer

Recovery is not the opposite of work. it is the condition that makes work worth doing.
Productivity & Working MethodsOct 1, 2025

Recovery is not the opposite of work. it is the condition that makes work worth doing.

Vibe coding makes you faster, not smarter about what to build
Building & FoundingSep 30, 2025

Vibe coding makes you faster, not smarter about what to build

Psychological safety as a shipping variable, not a culture initiative
Product Teams & Org DynamicsSep 29, 2025

Psychological safety as a shipping variable, not a culture initiative

AI trust is contextual, not categorical
User & Buyer PsychologySep 20, 2025

AI trust is contextual, not categorical

The PM who can prototype has a different career ceiling than the one who cannot
Product Leadership & CareerSep 18, 2025

The PM who can prototype has a different career ceiling than the one who cannot

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The Market bifurcated between vertical specialists with proprietary Data and horizontal tools heading toward zero
Markets & Industry DynamicsAug 23, 2025

The Market bifurcated between vertical specialists with proprietary Data and horizontal tools heading toward zero

Cloud costs vs revenue: The profitability gap in AI products
The Business of ProductsAug 16, 2025

Cloud costs vs revenue: The profitability gap in AI products

AI solved the wrong bottleneck
Productivity & Working MethodsAug 1, 2025

AI solved the wrong bottleneck

The Mentorship Deficit: Who trains the next generation when entry level hiring has stopped?
Product Leadership & CareerAug 1, 2025

The Mentorship Deficit: Who trains the next generation when entry level hiring has stopped?

Hire for taste, not craft: What AI actually replaces on a product team
Product Teams & Org DynamicsAug 1, 2025

Hire for taste, not craft: What AI actually replaces on a product team

Clarity debt compounds faster than any other kind
Communication & Storytelling Jul 30, 2025

Clarity debt compounds faster than any other kind

The jobs to be done resurgence: What users hire products to do vs what teams think they are building
User & Buyer PsychologyJul 11, 2025

The jobs to be done resurgence: What users hire products to do vs what teams think they are building

Subscription fatigue and the case for model diversification
The Business of ProductsJul 4, 2025

Subscription fatigue and the case for model diversification

The AI PM became the highest-paid and fastest growing product specialisation
Product Leadership & CareerJun 30, 2025

The AI PM became the highest-paid and fastest growing product specialisation

Vibe coding changes who can be a founder, not just how fast founders can build
Building & FoundingJun 28, 2025

Vibe coding changes who can be a founder, not just how fast founders can build

Designing for a system that can't explain itself
Product Design & Craft TopicsJun 13, 2025

Designing for a system that can't explain itself

When building is cheap and fast, the minimum viable experience replaces the minimum viable product
Building & FoundingJun 13, 2025

When building is cheap and fast, the minimum viable experience replaces the minimum viable product

The world is not converging on one technology stack, and it probably never was.
Markets & Industry DynamicsJun 7, 2025

The world is not converging on one technology stack, and it probably never was.

Domain expertise outperforms credentials as the real career differentiator
Product Leadership & CareerJun 6, 2025

Domain expertise outperforms credentials as the real career differentiator

The weekly review is not a productivity trick. It is how you stop drowning.
Productivity & Working MethodsJun 1, 2025

The weekly review is not a productivity trick. It is how you stop drowning.

Stated preferences vs actual behaviour: The feedback trap
User & Buyer PsychologyMay 29, 2025

Stated preferences vs actual behaviour: The feedback trap

Building something, anything, as proof of intent: The prototype as co founder pitch
Building & FoundingMay 22, 2025

Building something, anything, as proof of intent: The prototype as co founder pitch

The Seatbelt nobody notices
Product Design & Craft TopicsMay 12, 2025

The Seatbelt nobody notices

Writing as thinking: The cognitive tool we are outsourcing before we understand it
Communication & Storytelling May 1, 2025

Writing as thinking: The cognitive tool we are outsourcing before we understand it

Outcome-based pricing: Paying for results, not access
The Business of ProductsApr 27, 2025

Outcome-based pricing: Paying for results, not access

The correct translation
Product Design & Craft TopicsApr 8, 2025

The correct translation

The Pub that's been open thirty years isn't running ads
Product StrategyApr 7, 2025

The Pub that's been open thirty years isn't running ads

The same skill in a different room
Communication & Storytelling Apr 6, 2025

The same skill in a different room

PLG + SLG hybrid: When self-serve meets enterprise sales
The Business of ProductsApr 5, 2025

PLG + SLG hybrid: When self-serve meets enterprise sales

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The Companies profiting most from AI disruption are not the ones building AI products
Markets & Industry DynamicsApr 1, 2025

The Companies profiting most from AI disruption are not the ones building AI products

The multi-stakeholder problem: Initial advocates and final decision-makers want different things
User & Buyer PsychologyMar 25, 2025

The multi-stakeholder problem: Initial advocates and final decision-makers want different things

How to monetise AI features without destroying margins
The Business of ProductsMar 19, 2025

How to monetise AI features without destroying margins

The job description nobody sent you
Product StrategyMar 19, 2025

The job description nobody sent you

Rebuild or retrofit: Two bets, One question nobody is asking
Product StrategyMar 10, 2025

Rebuild or retrofit: Two bets, One question nobody is asking

The one page brief changed how I think about trust
Communication & Storytelling Mar 2, 2025

The one page brief changed how I think about trust

The solo founder is now a structural archetype, not an edge case
Building & FoundingMar 1, 2025

The solo founder is now a structural archetype, not an edge case

Writing specs for AI Agents
Communication & Storytelling Feb 28, 2025

Writing specs for AI Agents

Workflow redesign, not tool adoption, is what produces AI value for teams
Product Teams & Org DynamicsFeb 28, 2025

Workflow redesign, not tool adoption, is what produces AI value for teams

The T shaped generalist replaces the narrow specialist as the ideal team member
Product Teams & Org DynamicsFeb 25, 2025

The T shaped generalist replaces the narrow specialist as the ideal team member

The pricing meeting you weren't supposed to be in.
Product StrategyFeb 20, 2025

The pricing meeting you weren't supposed to be in.

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When the map became the Territory
Product Design & Craft TopicsFeb 13, 2025

When the map became the Territory

The dark forest buyer: Researching in private, appearing only when ready
User & Buyer PsychologyFeb 13, 2025

The dark forest buyer: Researching in private, appearing only when ready

The SaaSpocalypse: AI Agents began destroying the per-seat Subscription model's structural logic
Markets & Industry DynamicsFeb 1, 2025

The SaaSpocalypse: AI Agents began destroying the per-seat Subscription model's structural logic

The most responsive leader on your team is probably the worst thinker
Productivity & Working MethodsFeb 1, 2025

The most responsive leader on your team is probably the worst thinker

Building Is no longer the hard part
Product StrategyFeb 1, 2025

Building Is no longer the hard part

AI as context holder: The productivity gain nobody predicted
Productivity & Working MethodsJan 21, 2025

AI as context holder: The productivity gain nobody predicted

AI compressing team size: The minimum viable team debate
Product Teams & Org DynamicsJan 16, 2025

AI compressing team size: The minimum viable team debate

The work that doesn't show in the Portfolio
Product Design & Craft TopicsJan 13, 2025

The work that doesn't show in the Portfolio

The DeepSeek moment collapsed AI cost assumptions and redistributed competitive advantage overnight
Markets & Industry DynamicsJan 11, 2025

The DeepSeek moment collapsed AI cost assumptions and redistributed competitive advantage overnight

The product leader's public voice became a hiring signal, not just personal branding
Product Leadership & CareerJan 1, 2025

The product leader's public voice became a hiring signal, not just personal branding

Niching down is not limiting: it is the only path to early traction
Building & FoundingDec 27, 2024

Niching down is not limiting: it is the only path to early traction

Discovery and delivery running in parallel: the dual-track debate
Product Teams & Org DynamicsDec 20, 2024

Discovery and delivery running in parallel: the dual-track debate

The Indian and southeast Asian saas market matured from growth story to structural reckoning
Markets & Industry DynamicsDec 15, 2024

The Indian and southeast Asian saas market matured from growth story to structural reckoning

The Data storytelling gap
Communication & Storytelling Nov 30, 2024

The Data storytelling gap

AI feature resistance: users don't trust what they can't explain
User & Buyer PsychologyNov 14, 2024

AI feature resistance: users don't trust what they can't explain

The language nobody taught you
Product Design & Craft TopicsOct 14, 2024

The language nobody taught you

The always-on illusion: When availability became a productivity myth
Productivity & Working MethodsOct 2, 2024

The always-on illusion: When availability became a productivity myth

Ownership without authority: Why product managers keep failing in the same way
Product Teams & Org DynamicsSep 30, 2024

Ownership without authority: Why product managers keep failing in the same way

Usage-based pricing vs seat-based: the model shift
The Business of ProductsSep 21, 2024

Usage-based pricing vs seat-based: the model shift

Your written communication is your leadership presence now
Communication & Storytelling Sep 19, 2024

Your written communication is your leadership presence now

Fear of failure drives more decisions than desire for gain
User & Buyer PsychologyAug 16, 2024

Fear of failure drives more decisions than desire for gain

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The internal pitch is the most consequential product skill nobody practises deliberately
Communication & Storytelling Aug 16, 2024

The internal pitch is the most consequential product skill nobody practises deliberately

Freemium economics: free users aren’t actually free
The Business of ProductsAug 14, 2024

Freemium economics: free users aren’t actually free

The platform layer began consolidating, and every point solution felt the ground shift
Markets & Industry DynamicsAug 13, 2024

The platform layer began consolidating, and every point solution felt the ground shift

Misaligned incentives make cross-functional teams structurally dysfunctional
Product Teams & Org DynamicsJul 20, 2024

Misaligned incentives make cross-functional teams structurally dysfunctional

Market timing re-emerged as the primary determinant of startup outcomes
Markets & Industry DynamicsJul 17, 2024

Market timing re-emerged as the primary determinant of startup outcomes

PLG didn't fail you. You adopted someone else's conditions.
Product StrategyJul 13, 2024

PLG didn't fail you. You adopted someone else's conditions.

Building in public as a career infrastructure strategy, not just content marketing
Product Leadership & CareerJul 12, 2024

Building in public as a career infrastructure strategy, not just content marketing

Real validation means money in the bank, not sign-ups on a waitlist
Building & FoundingJul 11, 2024

Real validation means money in the bank, not sign-ups on a waitlist

The Scoreboard problem
Product Design & Craft TopicsJul 1, 2024

The Scoreboard problem

The product team's responsibility for revenue
The Business of ProductsJun 29, 2024

The product team's responsibility for revenue

The VC treadmill vs. the bootstrapped path: Founders recalibrating what winning looks like
Building & FoundingJun 23, 2024

The VC treadmill vs. the bootstrapped path: Founders recalibrating what winning looks like

The narrative memo Is not a document format. It Is a thinking test.
Communication & Storytelling Jun 22, 2024

The narrative memo Is not a document format. It Is a thinking test.

The saas growth model hit Its ceiling before AI agents arrived to finish it off
Markets & Industry DynamicsJun 2, 2024

The saas growth model hit Its ceiling before AI agents arrived to finish it off

Barriers to entry collapsed across software categories, permanently raising the competitive intensity floor
Markets & Industry DynamicsMay 29, 2024

Barriers to entry collapsed across software categories, permanently raising the competitive intensity floor

Peer validation over vendor narrative
User & Buyer PsychologyMay 25, 2024

Peer validation over vendor narrative

Collaboration drag: coordination costs more than the collaboration is worth
Product Teams & Org DynamicsMay 23, 2024

Collaboration drag: coordination costs more than the collaboration is worth

The demand-supply gap for senior product leaders reached critical levels
Product Leadership & CareerMay 22, 2024

The demand-supply gap for senior product leaders reached critical levels

The founder's distribution blindspot: most products fail after shipping, not before
Building & FoundingMay 7, 2024

The founder's distribution blindspot: most products fail after shipping, not before

Build in public: the distribution strategy hiding in plain sight
Building & FoundingMay 4, 2024

Build in public: the distribution strategy hiding in plain sight

The collapse of trust in salespeople
User & Buyer PsychologyApr 25, 2024

The collapse of trust in salespeople

The Sales Rep Didn't Leave. You Just Stopped Paying Them.
Product StrategyApr 10, 2024

The Sales Rep Didn't Leave. You Just Stopped Paying Them.

Output was never the job
Product Design & Craft TopicsApr 6, 2024

Output was never the job

The personal operating system
Productivity & Working MethodsApr 6, 2024

The personal operating system

Burnout is not a badge of honour
Productivity & Working MethodsMar 31, 2024

Burnout is not a badge of honour

Agile as ritual: the gap between ceremony and actual agility
Product Teams & Org DynamicsMar 22, 2024

Agile as ritual: the gap between ceremony and actual agility

Churn at an all-time high: the retention reckoning
The Business of ProductsMar 20, 2024

Churn at an all-time high: the retention reckoning

Entry-level product positions collapsed, creating a broken leadership pipeline
Product Leadership & CareerMar 18, 2024

Entry-level product positions collapsed, creating a broken leadership pipeline

Everyone Says Outcomes. Nobody Measures Them.
Product StrategyMar 5, 2024

Everyone Says Outcomes. Nobody Measures Them.

The system nobody follows
Product Design & Craft TopicsMar 2, 2024

The system nobody follows

Everyone writes better now. That is the problem.
Communication & Storytelling Feb 20, 2024

Everyone writes better now. That is the problem.

Your AI Feature Has a Problem. Nobody Is Using It.
Product StrategyFeb 15, 2024

Your AI Feature Has a Problem. Nobody Is Using It.

The unit economics reckoning
The Business of ProductsFeb 14, 2024

The unit economics reckoning

The production trap
Product Design & Craft TopicsFeb 9, 2024

The production trap

The IC-to-leadership transition is the hardest career move in product, and most people fail it for the same reason
Product Leadership & CareerFeb 4, 2024

The IC-to-leadership transition is the hardest career move in product, and most people fail it for the same reason

Deep work under siege
Productivity & Working MethodsFeb 1, 2024

Deep work under siege

The best decision makers make their worst decisions at 4pm
Productivity & Working MethodsJan 30, 2024

The best decision makers make their worst decisions at 4pm

Buyers arrive with their minds already made up
User & Buyer PsychologyJan 5, 2024

Buyers arrive with their minds already made up

The Budget Didn't Give You Focus. It Was Just Hiding the Absence of It.
Product StrategyJan 5, 2024

The Budget Didn't Give You Focus. It Was Just Hiding the Absence of It.

The PM role identity crisis: Senior leaders publicly questioning whether the job should exist
Product Leadership & CareerJan 2, 2024

The PM role identity crisis: Senior leaders publicly questioning whether the job should exist