The Book
MisAligned
Finding the Missing Link Between Smart Teams and Successful Products
Why do talented teams still ship products nobody wants? After 20 years watching brilliant people fail at building the right thing, I wrote the book I wish someone had handed me on day one.
MisAligned gives you a diagnostic framework for the three types of alignment failure that kill products, plus practical tools to fix each one before they cost you everything.
Inside the Book
8 Chapters. Zero filler.
01The Alignment Illusion
02Why Smart Teams Ship Dumb Products
03Vision Misalignment: Building the Wrong Thing Brilliantly
04Execution Misalignment: The Handoff Graveyard
05Market Misalignment: Solving Problems Nobody Has
06The Alignment Audit: A Diagnostic Framework
07Realigning Under Pressure
08Building Alignment Into Your Culture
Who It's For
This book is for you if...
✓You're a founder who's shipped something and it didn't land
✓You're a PM who senses your team is building the wrong thing but can't articulate why
✓You're a designer frustrated by products that look great but solve the wrong problem
✓You lead a product org and want a shared language for alignment