Frameworks, workbooks, and templates from 20 years of shipping. Built for practitioners, not academics.
A complete system for taking product ideas from raw concept to first paying customer. Covers validation, prototyping, launch, and iteration.
Download free →Six stages every product goes through: Idea, Validate, Ship, Sell, Scale, Sustain. Know where you are and what to do next.
Download free →Diagnose the three types of alignment failure that kill products: Vision, Execution, and Market misalignment.
Download (email required) →How to make product decisions faster without sacrificing quality. The framework I used at Nike and Grab.
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