Frameworks, workbooks, and templates from 20 years of shipping. Built for practitioners, not academics.
A complete system for taking product ideas from raw concept to first paying customer. Covers validation, prototyping, launch, and iteration.
Download free →Six stages every product goes through: Idea, Validate, Ship, Sell, Scale, Sustain. Know where you are and what to do next.
Download free →Diagnose the three types of alignment failure that kill products: Vision, Execution, and Market misalignment.
Download (email required) →How to make product decisions faster without sacrificing quality. The framework I used at Nike and Grab.
Download (email required) →40-page hands-on workbook. Every exercise you need to go from idea to validated product. Designed for founders and PMs.
Download (email required) →The one-page strategy document I wish every PM would fill out before writing a single user story.
Download free →Stop writing bad OKRs. This worksheet forces clarity on what you're measuring and why.
Notify me when available22 questions to ask before shipping any design. Covers usability, accessibility, business alignment, and technical feasibility.
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